Doubling the label space for Milbona
Thanks to DoubleSided IML, the backside of Milbona's mascarpone cheese lid holds a delicious recipe. Consumers are inspired for their next purchase and engage with the brand as it offers them that little something extra.
Want to learn more about the ins & outs of DoubleSided IML?
Find out all about the benefits of an IML label printed on both sides
Opportunities for information sharing
Twice the label space offers opportunities for extra information sharing and marketing:
- Suggestions on how to use the product
- Cross-selling other products in your brand range
- Dosing indicator
- Gamification: an invitation to take part in a lottery, contest or an incentive to visite the website
- Providing legally required labeling information
